JFTC ordered 7-eleven to cease discount banning

June 22, JFTC ordered 7-eleven to stop prohibiting its franchise stores from offering discounts.

According to JFTC’s release, though franchisee may price their items in 7-eleven’s  franchise contract, 7-eleven controls the price of franchise stores in fact.

JFTC said it was abusing franchiser’s position of superiority and illegal.