JFTC to order 7-Eleven to cease discount banning

May 29, according to  Nihon Keizai Shimbun, JFTC decided to order Seven-Eleven Japan Co.,Ltd. to cease to ban their franchisees from discounting.

JFTC thinks the banning discount is abused franchiser’s position of superiority which is unfair trade practice that Act on Prohibition of Private Monopolization and Maintenance of Fair Trade prohibits.

Almost all franchise stores are banning discount, so this is not only 7-eleven’s   problem, affects the whole franchise stores industry.